2018-03-22 CC Minutes City Council Minutes March 22,2018
City of Farmers Branch
Ittok Joint City Council & Parks and Recreation
Board Meeting
FARMERS
BRAN CII 4 p.m. Special Called Meeting
Recreation Center
Thursday, March 22, 2018 14050 Hesrtside Place Oak Meeting Room
Farmers Branch,TX 75234
Council Members Present - Mayor Robert C Dye; Mayor Pro Tern John
Norwood; Council Member Ana Reyes, Council
Member Terry Lynne, Deputy Mayor Pro Tern Mike
Bomgardner
Absent: - Council Member Bronson Blackson
Park Board Members Present: - Board Chair Jan Wooldridge, Sarah Langhorst,
Marc Traynor, Adriane Young, Connie Hardy,
Christine Dimon, Robert Stewart, Pat Thompson,
Stephan Root, Barbara Leedy, David Merritt,
Margaret Young (emeritus)
Staff: - Charles Cox, City Manager;Jeff Harting, Director
of Parks and Recreation, Wimberly Phillips,
Recreation Superintendent; Maria Minter,
Recreation Center Manager; Rachael Arroyo,
Aquatics Manager; Linda Gaucin, Administrative
Assistant Ill; Sara Egan, Assistant to City
Secretary
A. CALL TO ORDER
Mayor Dye called the special called meeting to order at 4:07pm. He asked everyone on
the table to introduce themselves as well as those in the audience
A.1 TMP-2630 Discuss City Council expectations for Parks and Recreation Board.
Mayor Dye opened the floor for discussion regarding City council expectations.
Mayor Pro Tern Norwood summarized the series of discussions Council is regarding the
budget and cost effectiveness He stated Council relies on the board's recommendation
of potential projects due to its significance or prioritization to align with the theme City in
a Park.
Council Member Lynne stated Council is fiscally responsible of expenditures. To be good
stewards, input from staff and residents is important to determine the investment
amounts for services and amenities offered by the City He encouraged the board to think
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City Council Minutes March 22,2018
about how the city should be doing things differently or increasing the utilization of assets.
For example, an idea of providing a body mass scale may be of great value not just at
the Recreation Center, but also at the senior center
Council Member Reyes thanked everyone for attending the meeting. She emphasized
how critical the board's feedback is to Council Tracking the progress of prioritized ideas
turned into projects is evidence of meaningful change to Farmers Branch
Deputy Mayor Pro Tem Bomgardner stated oversight and general direction is the
Council's responsibility His first approach on things are with a financial perspective
Council depends on the board to determine the right areas of investment. The budget
shows well managed growth and it is clear the Aquatic Center is a challenge Council
would love to hear ideas to enhance revenue, quality of life, and the reoccurring costs.
What will it take to make Farmers Branch great in 2021 as Council works to formulate
the following fiscal budget.
A.2 IMP-2632 Discuss and review Parks and Recreation Revenue expectations.
Board Member Root suggested Council not view each division of Parks and Recreation
as a separate entity, but as a whole.
Board Chair Wooldridge stated in the past it was strongly believed an aquatic center was
a needed amenity She stated the board's conversations have included increasing
admission fees. She asked Council if the goal is to make it 100% sustainable.
Board Member Dimon commented the City of Garland faced similar challenges with an
aquatic facility and their approach was to partner with charity groups and other
organizations to invite additional people at a tier pricing admission to recuperate costs.
Board Member Root inquired about the Tour of Lights
Mayor Dye explained there is a significant amount of traffic driving through Farmers
Branch without an indication they stay and invest back to the City while the City invests
1/4 of a million This event is an opportunity for potential change that will benefit the City
Board Member Root stated community groups rely on the Tour of Lights donations, and
cancelling this event would be limiting.
Board Member Thompson added without a defined target it is difficult to make
assessments For example, a dog park has been identified as a highly desired based on
the Resident Survey However, it is a high maintenance cost unlikely to produce revenue
Staff is very creative with a lot of ideas, but the board needs more specific guidance
Council Member Lynne suggested the dog park could be located near the Animal
Adoption Center, Police Department, and Brookhaven College. He suggested the board
seek sponsorship for the dog park as an alternative funding method
Deputy Mayor Pro Tem Bomgardner added that the financial rapid growth is related to
long term solutions for the creeks, development on the east side, and residence in the
flood plains. Recommendations for the dog park or any other recommendation should
include the degree of prioritization, the period of completion, and its projected impact.
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City Council Minutes March 22,2018
Council Member Reyes agreed with Ms. Thompson regarding the difficulty of not having
a specific goal; noting, staff is available to assist the board with recommendations She
also acknowledge Mr Root's concern of the charities benefiting from the Tour of Lights.
Board Member Root added the charities are grateful and have expressed a willingness
to work with the City.
Board Member Traynor commented the City could operate smarter and achieve the
desired outcome
Board Member Hardy stated the ice rink proposal included revenue that could be earned
by nonprofit groups.
Director of Parks and Recreation, Jeff Harting stated the initial proposal of the ice rink
has been reformulated to accommodate changes and may no longer provide revenue for
nonprofits
Board Member Dimon agreed on the idea of seeking sponsorship and prioritizing
potential locations for a dog park.
Mayor Dye added Purina provides grants and the City may apply as an alternative
funding method as well as seek federal funding opportunities He also mentioned this is
above and beyond services. Prioritizing these potential projects is where the Council will
collectively move the City forward
Board Member Dimon encouraged Council to visit neighboring city dog parks to gain the
experience and research their financing approach
A.3 IMP-2633 Discuss and review Park Amenities versus Park Services.
Mayor Pro Tem Norwood stated some things are deemed free The City is not in the
business of amusement and entertainment; however, Council can not allow cost to rise
indefinitely Through an exercise Council determined that overall Parks and Recreation
is an amenity With the expected increase in population over the next five years, he
asked how can Farmers Branch attract resident. He suggested by repurposing parks
and by offering amenities people will move to live in Farmers Branch
Deputy Mayor Pro Tern Bomgardner inquired about the pricing for the use of fields by
select soccer clubs.
Mr Harting stated that select soccer clubs pay $7,000 per year for practice space at
Farmers Branch Park. That fee covers maintenance cost for the time used by the clubs.
Board Member Leedy mentioned there are intangible values to consider and suggested
capping costs at a fixed rate or per capita.
Board Member Merritt stated Mr Harting does a great job of presenting monthly and
annual reports. He asked Council to define what is important regarding cost recovery
and specify a target to move forward
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City Council Minutes March 22,2018
Mayor Dye explained services are needed aspects of the City to operate Amenities are
above and beyond factor that make Farmers Branch a City in a Park.
Director of Finance, Sherrelle Evans-Jones explained staff is expected to present to
Council in May.The presentation will consider perspectives of services versus amenities
with details of facts regarding costs, revenue, and cost recovery based on the Council's
direction for a percentage of cost recovery.
City Manager, Charles Cox added once the optimal potential for cost recovery is
determined in May, staff will work with the board to reasonably adjust expenditures
Mayor Pro Tern Norwood explained some services must be provided for a certain quality
of life Services are necessary to operate as a city Amenities are a luxury and maintain
some attraction to keep residents here Fiscal demands require Council to look at the
budget more closely.
Deputy Mayor Pro Tern Bomgardner asked the board to consider if they could start all
over again would 27 parks still exist or would it have changed.
Council Member Reyes summarized the conversation began with concerns about the
budget overage. Its the cause of identifying services and amenities, but the City's
identity is a City in a Park and should not steer away from it. Funds should be set aside
to maintain that identity.
No additional comments were made. Mayor Dye thanked everyone for attending.
B. ADJOURNMENT
Board Chair Wooldridge made a motion to adjourn the meeting. Motion seconded by
Board Member Traynor. Motion prevailed by a unanimous vote.
Mayor Dye made a motion to adjourn the meeting. Motion seconded by Deputy Mayor
Pro Tern Bomgardner. Motion prevailed by a unanimous vote
The meeting adjourned at 5.41 p.m.
llert-mr IS
SIGNED:
Mayor
ATTEST: 1 /
As tant to City •1_cretary
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